Yuasa Battery, Inc. is an internationally recognized company specializing in the manufacture of batteries, including starter batteries, deep-cycle batteries, and AGM batteries for cars, motorcycles, commercial vehicles, and energy systems. Founded in 1918 in Kyoto by Shichizaemon Yuasa, the company initially produced batteries for domestic and industrial use. Quickly, Yuasa became a pioneer in battery technology, standing out over the years for its innovation and reliability.

Between 1950 and 2000, Yuasa introduced several revolutionary technologies, such as maintenance-free batteries and long-life batteries. The brand became a major OEM supplier for leading automotive manufacturers worldwide. Since 2000, Yuasa has expanded its international presence with production sites and subsidiaries in Europe, North America, and Asia. At the same time, the company invests in environmentally friendly manufacturing processes and new technologies, including lithium-ion batteries.

Looking ahead, Yuasa is strongly focusing on electrification and battery technology, with particular emphasis on batteries and battery management systems for electric and hybrid vehicles. Additionally, the brand aims for sustainability by reducing its ecological footprint and promoting recycling. Yuasa also seeks to strengthen its position in the energy sector, especially through the development of energy storage systems and uninterruptible power supplies (UPS) suited for sustainable energy projects. Thanks to continuous investments in research and development, Yuasa remains at the forefront of technological progress in battery performance, safety, and reliability.