WD-40 is one of the most well-known brands in the field of maintenance products, best known for its multi-purpose lubricant and water-repellent spray. The brand is manufactured by the WD-40 Company, an American business headquartered in San Diego, California. The iconic blue can with the yellow label is a globally recognized symbol and is used across many sectors, from the automotive industry to household applications. The name WD-40 stands for “Water Displacement, 40th formula” – the 40th successful attempt by a chemist to create an effective water-repellent agent.

The product was developed in 1953 by Norm Larsen, founder of the Rocket Chemical Company, with the aim of preventing corrosion on rocket components for NASA. In 1958, WD-40 became available to the general public and quickly established itself as a must-have item in American workshops, garages, and households. By the 1990s, the brand had begun its global expansion, also targeting professional applications with the Specialist product line.

Looking ahead, the company is focusing on innovation, sustainability, and international growth. This is reflected in the diversification of its products, with specific formulas for automotive, industrial, and bicycle use. At the same time, more environmentally friendly products and packaging are being developed to meet stricter regulations, such as REACH in Europe. Professionals benefit from technical support, workshops, and digital tools. Finally, continuous investments are being made in international markets and digital presence to further strengthen the brand’s global position.